A Birmingham agency has raised the bar by creating a new smartphone app to get young people engaged in UK law and legislation.
SmartLaw works by allowing users to interact with law and legislation via real-time issues. If there is a breaking case regarding an oil spill in the Arctic, the Eastenders’ Queen Vic is up for a property dispute, or a footballer is caught up in a transfer saga, users can identify the real law issues surrounding the case; separating fact from fiction and providing the user with an innovative way to engage and be educated.
IE Design Consultancy, which created the app, is expecting it to be of use to young people who want to find out how law works in real life situations, as well as those studying the subject at school or university.
The charity-funded app was the result of The Citizenship Foundation’s venture into exploring ways to engage a younger audience in the world of law.
The Citizenship Foundation is a charity aiming to give young people the knowledge and confidence they need to make an effective contribution to society and to shape their future in a fast changing world.
Jewellery Quarter-based agency IE specialises in design for the Charities, Education and Health sectors.
Emma Watts, technical projects manager at the Citizenship Foundation, said: “It’s been fantastic working with IE. The team has really helped us refine and work through our ideas to create something that’s user-friendly, visually appealing, and does everything we want it to do.”
IE has also been shortlisted for two Transform Awards for their work in rebranding the careers service for Aston University.
The SmartLaw app comes after charities summit: CHASE 2015, where IE Design’s managing director, Ollie Leggett, spoke to a seminar about branding – taking examples and experiences from his 21 years’ creating digital communications for charities.