Digbeth digital agency Adaptable is helping to promote this month's annual fashion and shopping event Style Birmingham Live 2015.
The two-day event is organised by business improvement district Retail Birmingham and this year will be hosted by TV personality Mark Wright.
It will feature eight catwalk shows and a host of other events devoted to fashion, beauty and shopping in Birmingham on September 26 and 27.
Dan Cooper, managing director of Custard Factory-based Adaptable, said: "After being appointed earlier on this year to lead Retail Birmingham's digital activity, we were delighted when they asked us help promote Style Birmingham Live 2015.
"Our team has provided a refreshed brand identity including online and offline communications.
"This covers everything from the event microsite and billboard campaign through to the show print collateral.
"Our work will also appear across the London Midland network and we'll be overseeing the photo shoot 24 hours before the doors to the show open."
Assia Sohaib, deputy BID manager at Retail Birmingham, added: "Style Birmingham Live is Retail Birmingham's flagship event designed to raise the profile of the city centre's world-class retail offering and encourage footfall into the city.
"With their knowledge and experience in the retail industry, and having already developed Retail Birmingham's new visual identity and website, Adaptable was the obvious choice to help promote Style Birmingham Live and give the brand a fresh look."
This is the latest in a string of wins for Adaptable after it launched projects including with the prestigious Harvard University in the US.
The agency is working with Harvard's Wyss Institute on a large-scale web development project that will showcase the cutting-edge research the university undertakes and the start-ups that spin off from its scientific research.
Adaptable is also working with a nationwide American PR company and is about to launch a new brand of luxury food across nine Middle Eastern countries.