Brummies are calling for a new Ikea store in Longbridge after it emerged the city centre store would close.
The collection store in the city centre will close less than two years after it opened next month, placing 39 jobs under threat.
That will leave the nearest Ikea to Birmingham in Wednesbury.
However, several BirminghamLive readers have all made the same point - that there's an ideal location for the Swedish outlet in the city already.
They are all calling for an Ikea to be set up in Longbridge, the home of Rover manufacturing for many years.
Samantha Kerry said on the BirminghamLive Facebook page: "All that space in Longbridge would be a great place for an Ikea."
Pam Everett added: "Shame Longbridge can’t have an Ikea store."
Maureen Grigg said: "Should gave had it at the old Rover site Longbridge Birmingham it's mission to get to Wednesbury."
While the Wednesbury store is, rather oddly, called Ikea Birmingham, parts of the city are nearly 30 miles away from it.
Longbridge itself is nearly 22 miles away from Wednesdbury.
The current city centre shop, known as Ikea Order and Collection Point (OCP), opened in 2016 .
However, the shop in Dale End will close on August 9 because of "a number of factors" which included its location.
Customers at the store, which is on the ground floor of a multi-storey car park, place orders on computer screens and then collect the items either the same day or the following day.
However, BirminghamLive readers have not been impressed.
Aabda Subhani wrote on our Facebook page: "It was pointless as you could only have things delivered and had to pay £25.00.
"I walked in once and walked back out empty handed. Silly that we’re not allowed to collect your items yourself."
Linda Wilson said: "It always seemed a bit pointless. Called in there a couple of times for specific items we had seen advertised, but they never had them in stock."
Nataliya Thomas said: "Why not to open proper Ikea in Digbeth, there are so many abandoned warehouses and factories over there, and still city centre?"
Angela Civilwarmom Cross said: "I am not suprised. i went around it on Friday and it was empty plus things and no prices on lots of items and those that did were over priced."
Siobhan Cook said: "It’s more of a showroom anyway, you can’t really buy anything there, surprised it lasted two years."
Ikea said staff at the store had been offered positions in other nearby shops and the Wednesbury unit was unaffected by this announcement.
Customers can continue to order items at the Birmingham shop until August 9 for home delivery only.