While in market towns around the land there seems to be an unbreakable link between summer jazz festivals and beer (or real ale as they prefer to call it), Birmingham is choosing to focus on the morning-after cure rather than the heat- of- the- moment thirst quencher.
For 2005 the full title becomes the Starbucks Birmingham International Jazz Festival and along with the tall latte to go comes a new venue to go to.
This is the Moulin Rouge mirror-lined tent which will be erected in Centenary Square and play host to the big acts of the festival.
It's all part of a "let's consolidate" move which is called Urban Fusion's Summer of Jazz and links last weekend's World Jazz weekend at Symphony Hall with the big mainstream jazz bash in July and the more specialised celebration of Gypsy swing, L'Esprit Manouche, in Moseley Park, also in July.
The Birmingham festival has developed a reputation down the years for getting loads of jazz into a wide range of public places, with trumpets popping up in shopping centres as well as in nearly every pub in town.
More - and more and more - was definitely considered to be better. And it was predominantly free.
There was the danger in recent years, however, that this "never mind the quality, feel the width" approach was, to continue the rag-trade analogy, wearing thin.
The Moulin Rouge plan reflects an interesting change in directions, consolidating the main ticketed events in one place.
The line-up is strong, including rising star of vocal jazz Gwyneth Herbert and Birmingham's own saxophone masters, Soweto Kinch and Andy Hamilton.
Providing the mainstream meat is saxophonist Alan Barnes whose All Stars will be "Swinging down Broad Street", and the spirit of the past will be summoned up by George Melly and Digby Fairweather.
Guests from afar are also of high calibre with the wonderful Hammond organist Joey De Francesco and son-of-Clint bass player Kyle Eastwood from the States, and the fiercesomely accomplished pianist Hiromi from Japan.
The cutting edge of British jazz with attitude is represented by Acoustic Ladyland, the token jazz act in last Friday's Later With Jools programme, and far better in person than they appeared on telly.
During the day the tent will play host to various instrument clinics and educational events for children.
Whether there will be the old "width" across the pubs and shopping malls of the city, we wait to hear.
You can find the full Moulin Rouge programme, which runs from July 1-10, on the website birminghamjazzfestival.com