The north south divide is firmly breached next week when the Rushes Soho Shorts Festival gets screening time in Birmingham.
As the names indicates, the seven year old festival normally centres round the creative hub of London's Soho
Cafes and bars, as well as cinemas, host free daily screenings of shortlisted shorts across five different categories.
However, this year the event goes nationwide. From Saturday until next Friday they will be running on screen five of the Vue Cinema at Star City between 6-8pm.
This could be the start of something even bigger as shortlisted entries are already being screened at film festivals in Canada and Japan and there are plans to tour Rushes internationally over the next few years.
Adding to its cool credentials are the amount of celebrities that offer their services for just a few minutes on screen.
The star of the Traffic Warden, an entry in the short film section, is than man soon to be nationally, if not globally, famous as the new Doctor Who, David Tennant.
Other exceptional shortlisted films to look out for include Sock, starring Jack Dee and Phil Jupitus; Mercy starring Natalie Press; The Banker, starring Michael Sheen and funded by Trudie Styler; Another Green World, starring Patsy Palmer and Blakes Junction 7, starring McKenzie Crook, Martin Freeman and Johnny Vegas.
A record breaking 1,900 entries were submitted for the five categories - which also include Newcomer Films, Music Videos, Title Sequences and Idents - reinforcing the UK's reputation as one of the leading creative industries in the world.
Among the titles competing for the Sony Media Music Video Award are I Believe in You, with Kylie Minogue; Basement Jaxx's Oh My Gosh; U2's Vertigo and Blinded by the Light s by local boy made good Mike Skinner, aka The Streets.
Last years winners and information on this years festival and special events can be viewed by visiting the official web-site at: www.sohoshorts.com