The great rock arenas - 10,000 plus screaming sweating fans gathered in adoration of their chosen pop idols.
The lights, the FX, the towering stacks of mega-watt speakers. This is Wembley Arena. This is the Birmingham NEC. This is Arrow Valley Country Park, Redditch.
Not convinced? Ask Natasha Bedingfield, Lemar and LibertyX. Or for those of a different musical bent, ask Jools Holland and Chris Difford because they're all appearing there this summer in concerts from June 4-5.
The two-week festival called AiR is taking place from May 28-June 11 based in and around Redditch, where the council is ploughing more money per head into arts and entertainments than any other authority in the country.
And rather than putting cash into culture with a capital "C" (discordant modern opera performed by a Hungarian potato-farming co-operative in a 6ft square cardboard box), they're giving people what they want.
Since Redditch has a greater proportion of under-21s in its population than nearly any other town in the UK, the Bedingfield/Lemar/LibertyX line-up makes absolute arts sense.
Natasha Bedingfield says: "Performing live in front of thousands of people is one of the best experiences as an artist. I'm really looking forward to coming down to Redditch. "
It's not to say there's nothing off-piste in the £500,000 AiR Festival which celebrates and activates a long-term programme of out-and-out arts activity in the town. This includes a £3.77m refurbishment and development project for the town's fading Palace Theatre (£920,000 which has been awarded by the Heritage Lottery Fund towards the facelift alone).
Before making their way to Natasha Bedingfield, crowds will have a chance to watch a trapeze artist swinging from a helium balloon anchored 100ft above their heads (The Dream Engine).
They'll be able to sample the delights of walking through the guts of a 15m inflatable whale, and they'll be able to enjoy the spinny sight of 60ft tall inflatable cones, giant cloves of garlic and large weird pointy things anchored all round the town.
No event of this sort would be complete without its very own Battle of the Bands and Redditch is now churning out some real contenders.
Jonathan Cochrane, Theatre and Arts Development Manager for Redditch Borough Council says: "AiR-Arts in Redditch is bringing new life into our town. It's fundamental to the growth and development of Redditch. At the risk of sounding corny, in Redditch, there's something in the AiR - for everyone."