Birmingham is 007 heaven for James Bond film fans.
Figures show the most recent Bond movie was more popular in the Midlands than other parts of the UK.
Skyfall proved to be a blockbuster success for the region, along with the remake of sci-fi classic Total Recall and kidnap drama follow-up Taken 2.
The three movies and their respective stars of Daniel Craig, Colin Farrell and Liam Neeson show the region’s addiction to high-octane action flicks.
Statistics indicate that Midlands cinemagoers were 38 per cent more likely to see Skyfall than the average Brit.
Part of the reason Birmingham went bonkers for Bond could be that a star-studded premiere for Skyfall was held at Cineworld’s brand new IMAX screen in Broad Street.
Celebs including glamour girl Danielle Lloyd and her footballing spouse Jamie O’Hara attended the glittering event alongside heptathlete Louise Hazel and UB40 star Brian Travers.
Skyfall was also shown at The Giant Screen, Millennium Point, which has the largest cinema screen (72ft) in the Midlands. After showing 70mm IMAX prints for 10 years, it switched to digital projection in 2011.
The film’s availability at both of the city’s supersized screens, offering an immersive experience to fully enjoy the spectacle, would no doubt have contributed to Skyfall’s local appeal.
Overall, the movie was a massive success. It became the top-earning film in the UK and earned a total of more than $1billion at the global box office, as well as taking home two Oscars, two BAFTAs and two Empire awards among its haul of 36 trophies.
And while the Midlands particularly loves Bond, star Daniel Craig could also be in love with the Midlands. In December, the actor was said to have splashed £2.95 million on Lapworth Paddocks, an enormous five bedroom property in Warwickshire with its own swimming pool and stables. The star already owns homes in London and New York with his actress wife Rachel Weisz.
The latest figures on Skyfall’s sky-high status in the region come from British Film Industry figures for 2012 releases, which revealed the variations in a film’s popularity across the UK.
Based on the total ticket sales for that year’s movies, the data showed that a film’s audience was often more concentrated in certain areas rather than being evenly spread across the UK.
In the North-west, the Greek mythology sequel Wrath of the Titans was hugely popular.
Adult comedy Ted - featuring Mark Wahlberg and a foul-mouthed teddy bear - was a big hit in Yorkshire along with animated adventure The Pirates! In an Adventure with Scientists and Marvel superhero team-up Avengers Assemble.
Those in London and the home counties loved Thatcher biopic The Iron Lady as well as Disney’s sci-fi adventure John Carter, about a soldier transported to Mars.
Viewers in Wales were massive fans of StreetDance 2. They also loved The Pirates! In an Adventure with Scientists - even more than those in Yorkshire. The Muppets, The Woman in Black and The Best Exotic Marigold Hotel were also major draws for Welsh cinemagoers.
Unsurprisingly, viewers in Scotland turned out in droves to see Pixar’s Oscar-winning animated adventure Brave, which is set in the Scottish Highlands and is about a princess who has to redeem herself when she defies ancient marriage customs.