A Derby firm which provides photo and video technology to some of the world’s most popular visitor attractions has launched a new product that it claims will allow people to capture spectacular virtual “selfies”.
Picsolve, which is based in Victoria Way, on Pride Park, has lifted the lid on its Epic Selfie technology, which virtually places visitors into “fantastic new worlds or iconic destinations”.
According to the firm, whose key clients include Merlin Entertainments, Epic Selfie can take pictures of people and then transport them “into a world beyond the realms of possibility”.
Examples include being pictured overlooking the Shanghai skyline or submerged in an “underwater adventure”.
Epic Selfie is an evolution of Picsolve’s panoramic Super Selfie technology, which it launched last year in partnership with Panora.me.
According to the firm, Epic Selfie can create a “highly shareable” bite-size video that begins with a selfie and dramatically zooms out to reveal a panoramic backdrop.
The technology has already caught the eye of Merlin Entertainments, which is set to install Epic Selfie at one of its London attractions this summer.
The technology will also be showcased at the upcoming IAAPA Expo Asia in Shanghai. At the event, which runs from June 11 to 14, a live demo of the Epic Selfie will be on show at Picsolve’s stand, where visitors will be able to try it out first hand.
Picsolve said that as well as the launch of the Epic Selfie, the uptake of its Super Selfie and Experience Wall technology was continuing to grow.
For example, the Kennedy Space Center Visitor Complex is expanding its partnership with Picsolve, with the first US installation of the Super Selfie content capture technology.
Visitors to the Rocket Garden, an outdoor attraction which showcases rockets from three of NASA’s famous space programs, can experience the “ultimate space selfie” as Picsolve’s technology captures video content which starts with their image and zooms into outer space.
Super Selfie will also be installed at San Diego Zoo and Safari Park and Legoland Florida Resort over the coming months.
Meanwhile, Picsolve is targeting further growth in the Middle East and Asia, particularly in China.
Since entering the market in 2007, Picsolve is now the photo and video capture provider to 27 partners in Asia and the Middle East and expects to see additional growth opportunities with the addition of the Epic Selfie technology. Picsolve’s presence at IAAPA Expo Asia is part of its growth strategy.
David Hockley, chief executive of Picsolve, said: “In a region which prides itself on leading technological innovation, we understand the importance of developing new and exciting capture technologies that will excite visitors and drive additional revenue streams for destinations while enhancing customer experience.
“Epic Selfie delivers thrilling content that’s impossible for visitors to capture themselves, and we can’t wait to show it off for the first time at IAAPA Expo Asia.
“Our continued innovation in photo and video capture is bringing new opportunities to our partners all around the world, including Merlin Entertainments.
“I’m in no doubt that 2019 will be a busy year for us as we continue to expand our portfolio and build new partnerships in Asia and the rest of the world.”
Picsolve was founded in Derby back in 1994. That same year, it became the first firm in the world to install moment capture picture technology on a rollercoaster.
Since then, it has continued to roll out new and innovative capture experiences to partners worldwide.
Today, it is the world’s number one moment capture partner, with over 500 capture installations worldwide at over 140 partner destinations.
As well as its Derby headquarters, it has four other offices across the globe. It operates in 19 countries and has more than 2,000 staff.
