In the past anyone who wanted photographic prints but wasn’t lucky enough to own their own printer would have to visit a printers to place an order. Until the advent of the Giclée, or Laserjet printer, photographic printing was expensive and often quite a risky business. Cost-effective printing houses either had well qualified technicians using inadequate machines or unqualified staff using the latest machines. Photographers, curators and enthusiasts alike used to have to search far and wide or pay excessive fees to get the high quality prints they wanted.
Until recently there was no practical alternative to using a printing house despite the widespread availability of colour photo processing labs since Kodacolor in 1942. However demand for photo processing fell sharply in the last two decades because of the digital photography revolution. In the nineties Metro was London's largest photo processing lab and it envisaged the need for a new kind of digital printing lab to meet the resurgent demand for photographic printing as opposed to processing that was popular prior to digital photography.
Firstly they worked with Ilford to master printing on genuine black and white paper from digital files. Following this Metro moved on to work with collectors, galleries and museums to restore and master countless images exhibited in the UK and overseas. Metro’s close relationship with the contemporary art market led to Metro installing a Supersize Lighjet printer, one of only ten in the world, to meet demand for the biggest colour photographic prints possible.
Metroprint is the next big leap in Metro's history of printing excellence, it is both an expansion and embodiment of their desire to provide the most convenient and user-friendly experience at competitive prices – now available right at your fingertips. Metroprint offer a massive range of papers, prints tutorials and assistance culminating in a printing service that is completely adaptable to your needs. If you would like to have total control over the printing process, then Metroprint are happy to let you call the shots. Alternatively if you would prefer to take a backseat and have one of their trained printers do all the hard work for you then the Metro Imaging Service is there to do that.
As if that wasn’t enough, Metroprint go much further than just printing digital images, to give you the best in film processing and scanning as well. You can even send your film to them and at the same time order more film from a wide product range. The processed photos and new rolls of film will then be delivered back to you together-hopefully saving you money on the delivery! They also offer a Kiosk service using the same Fuji Crystal Archive paperthat’s used by their other printing services so you get a consistently high quality whatever you need to print.
Using the sharpest quality laser printers on archive-quality paper, Metroprint has all the services that made Metro so successful – a massive variety of prints, colour management from experts, experience and innovation in genuine black and white printing, the best machines in the business – and makes it available and affordable to anyone, any time. So don’t look any further; Visit Metro Print to compare services and prices today.