West Midlands mayor Andy Street is to urge Conservatives to follow the example of his successful election campaign.
He will tell activists at the Conservative conference in Manchester that they must offer "hope" and set out plans that are "moderate, tolerant and inclusive" as they go in to the next general election.
The former John Lewis boss defied the odds to become the first ever West Midlands Mayor earlier this year, narrowly beating a Labour opponent who had been favourite to win.
But the Conservative Party went on to lose ground in a disastrous general election, with Jeremy Corbyn's Labour Party gaining 30 seats while the Tories lost their Commons majority.
Mr Street is to deliver a speech to the conference, in contrast to Labour's Andy Burnham, Mayor of Greater Manchester, who was denied the chance to speak from the main stage at Labour's event last week.
He is expected to tell delegates: "Ours was a campaign for an idea which I've called Urban Conservativism. My manifesto was one of hope, aspiration and opportunity.
"It was moderate, tolerant and inclusive. It appealed right across the region, across all communities and across the age groups
"It talked of jobs, houses, transport investment and sharing our collective success.
"It was fit for a region going places. It worked for me, and can work for the party nationally when the time comes."
Mr Street will also urge the Government to put regions including the West Midlands at the heart of its industrial strategy.
