A Conservative candidate in a marginal Midland seat boasted about being part of the local community.
But she won't be boasting about her spelling after she managed to spell "community" wrong on a high-profile poster.
Sue Arnold, Tory candidate for Walsall South, produced a poster declaring: "Local girl, local champion, local comminity".
Former Education Secretary Michael Gove, visiting nearby Dudley, is unlikely to be impressed. Maybe he could give her a lesson in spelling.
Mrs Arnold describes herself on her official website as "ambassador, business guru, community champion, doyenne of the arts". She's also former publisher of local newspapers.
The general election takes place on May 7.