Almost £70,000 has been donated by Brindleyplace to local charity Help Harry Help Others after the annual Dragonboat Festival at the mixed-use estate.
The charity boat race, which took place on the canal at Brindleyplace, celebrated its 15th anniversary this year and saw 18 teams compete against each other in aid of the cancer charity.
Each team was required to raise a minimum of £1,500 through sponsorship while Deutsche Bank, which has sponsored the festival for the last four years, raised £33,118.
Overall £66,854.68 was donated to the 'HelpCope' strand of the charity which provides practical and financial support to families living with cancer.
Chairman and founder Georgie Moseley said: "The money raised at this year's Dragonboat Festival will be used to financially support families who are living with cancer.
"It will help with bills, everyday expenses and days out, allowing the family to focus on spending time together."
Lydia Ellis, marketing manager at Brindleyplace, added: "I want to thank everyone who took part in the Dragonboat Festival and those who donated so kindly this year.
"I'm thrilled to say this is the largest total we've ever raised at our annual Dragonboat Festival, surpassing last year's figure of £48,000 and bringing the total amount raised to over £350,000 over the last 15 years."
Following a competitive battle on the water, the West Midlands Fire Service team was crowned race champion, managing to retain its title.
Additionally, Deutsche Bank's 'Baskervillains' won the prize for the Best Fancy Dress thanks to the team's villainous outfits, beating other teams who were dressed as Vikings, Where's Wally, Despicable Me Minions and fierce yellow dragons.
Help Harry Help Others was set up in memory of 11 year old Harry Moseley by his mother, Georgie, to help achieve all those goals he put in place while fundraising and raising awareness of cancer in the last years of his life.
