Birmingham MP Liam Byrne read out the name of every homeless person to have died in the West Midlands to a hushed House of Commons.
The MP listed 22 deaths known to have occurred since the end of 2017, based on research by BirminghamLive and the Bureau of Investigative Journalism's Dying Homeless project.
His poignant intervention aimed to highlight the human impact of the homeless crisis that's blighting the region.
The Labour MP is now calling for a permanent memorial to the area's homeless dead as a symbol of society's collective failure to support them.
The names included Kane Walker, who died in January at the age of 31 in a freezing city centre underpass.
Speaking after his Commons speech, Mr Byrne said: "Someone dies homeless in our region every two weeks. That's why I insisted the House of Commons hear, know and remember the names of those we've lost in the last 15 months alone.
"This shame must never be forgotten. And this moral emergency must end."
His comments come after we revealed how new research says many homeless deaths are preventable, given the right medical care and living conditions.
Researchers at University College London looked into 600 recent deaths of homeless people around the country and found that just over a third were the result of preventable illnesses, including tuberculosis, pneumonia and gastric ulcers, or from mental health distress resulting in suicide.
They also found that someone homeless was twice as likely to die from a stroke or heart disease than "the most economically disadvantaged" people living in housing.
The research also concluded the average age of death for someone homeless was 49 for men, 54 for women.
The findings were declared 'an immediate call to action' by campaigning Birmingham MP Liam Byrne.
"This groundbreaking research is, frankly, an immediate call to action," he said.
Mr Byrne has lobbied for more to be done to address the underlying causes of homelessness and to investigate homeless deaths.
He is working with the city council's housing and homeless lead Coun Sharon Thompson to coordinate a homelessness awareness week in June.
He is also pressing for every homeless death to be subject to a Safeguarding Adults Review - a formal inquiry to try to establish if any lessons can be learned from a death.
Roll call of deaths in West Midlands recorded in Dying Homeless project
*Rodney Wood, 46, who died in Hanley, Stoke-on-Trent, December 2017
*Paul Williams, 38, who died in Birmingham, December 2017
*Laura Cairns, age unknown, who died in Leamington Spa, January 2018
*Steve, who died in Dudley, January 2018
*Daniel Hutton, who died in Burton, February 2018
*Alain Simmonds, 48, who died in Shifnal, Shropshire, June 2018
*Daniel Peter Clements, 34, who died in Shrewsbury, Shropshire, June 2018
*An unknown male, 38, who died in Birmingham, June 2018
*Terry Taylor, 53, who died in Kidderminster, July 2018
*An unknown male in his 40s who died in Leamington Spa, July 2018
*Jayne Simpson, 53, who died in Stafford, July 2018
*Michael Hill, in his 30s, who died in Kidderminster, July 2018
*Peter Mbugua, 42, who died in Coventry, July 2018
*Simon Holmes, 61, who died in Telford, August 2018
*Linda Grimes, 50, who died in Burton, September 2018
*Remigiusz Boczarski, 40, who died in Malvern, October 2018
*Peter Corker, 59, who died in Burton, December 2018
*Joby Sparrey, in his 40s, who died in Malvern, December 2018
*Julie, a female, who died in Wolverhampton, 2018
*Thomas Pulham, 28, who died in Stoke, January 2019
*Kane Walker, 31, who died in Birmingham, January 2019
*Kristian Olsteins, 22, who died in Northampton, February 2019