It has taken long enough, but last night Wolverhampton went worldwide as the city council's annual meeting and mayormaking ceremony was broadcast on the internet.
As the webcam attempted to focus the somewhat blurred action at the Wulfrun Hall, there was no mistaking the councillors' distinctive Black Country twang.
While the cinematography of this civic event would not win any Oscars, it opened a virtual door to anyone who wanted to witness this event via the council's website.
So for the first time in the council's 150-year history the ceremony, usually only attended by local dignitaries and their guests, was open to a global internet audience. Given that Wolverhampton's new mayor is Councillor Phil Bateman - who had previously been the civic number two to Councillor Alan Hart - is a familiar face to many as a transport aficionado, it seemed fitting that he should conquer cyberspace as well.
Among the overlit, bleached faces was the city's chaplain who read out the Lord's Prayer as the mayoral ceremony began.
As two blurry- faced councillors proposed and seconded Coun Bateman's appointment the picture flickered and sound was lost, often as a punchline was being delivered.
He stepped up to the stage for the ceremonial handing over of the mayor's civic red cloak, and there was a sense of relief to see that it fitted.
After the mayoral chain was placed around Coun Bateman's neck, it was the new mayoress's turn in the spotlight. Mary Bateman appeared pleased to see her chain of office would go with everything in her wardrobe.
In accepting his post, the Mayor of Wolverhampton said: "Today is quite historic. After 149 of these elections where we have taken the mayor, the local government process has leapt from city centre into the homes of its citizens.
"Today everything is done in cyberspace. I know for a fact we are all being watched in Australia, Canada and Portugal.
"Wolverhampton is the first local authority in the West Midlands region to use internet technology in this historic way."
The webcast, also featured the appointment of the deputy mayor and mayoress. It was not known how many people had logged on to watch.