One of Birmingham’s biggest nightspots is being transformed into a new £5 million “hyper nightclub experience”, it has been revealed.
Sheffield-based club brand Gatecrasher is set to reinvent The Works venue on Broad Street into a massive, state-of-the-art nightclub set to open in late September.
The four-level venue, which has been designed by US designer Cal Fortis, will boast four separate club rooms, nine bars and six “feature areas” over 35,000sq ft.
In the main room, DJs will ply their trade from a large glitter ball booth overlooked by Andy Warhol’s iconic image of Marilyn Monroe.
It will also include a private bar called Posh, and club rooms Bed and Orange Pop, along with kissing booths, sin bins and catwalks for the club’s outrageous entertainers and dancers.
With a capacity of 2,400 people, Gatecrasher Birmingham, or GB, will be considerably bigger than Oceana which is currently the city’s largest nightclub.
Simon Raine, founder and managing director of Gatecrasher, said: “We chose Birmingham as it’s the second largest city in the UK with an immediate audience of three million people and historically Birmingham has been a great clubbing city.
“We have hand-picked the best design team in the world to create the best nightclub experience in the UK. Gatecrasher Birmingham is a film set, a huge expansive studio space with oversized architectural pieces inserted to create a juxtaposition between Fear and Loathing In Las Vegas meets the visual aspects of Blade Runner.“
This will be Gatecrasher’s third branded venue, with clubs already established in Leeds and Nottingham.