Builders and outdoor workers are being told to take precautions in hot weather to ward off skin cancer.
The warning comes from Cancer Research U K, which took its national SunSmart Campaign on the road to meet a construction team in Birmingham yesterday.
This year's campaign is focusing on encouraging outdoor workers to report skin changes to a doctor - particularly workers with faces, arms and legs exposed to the sun.
A recent survey showed 74 per cent of West Midlands men did not think they were at risk of skin cancer.
Also, 39 per cent admitted to having been sunburnt and 33 per cent said they would not go to the doctor if they noticed changes to moles.
Paula Young, spokes-woman for Cancer Research UK in the Midlands, said she was delighted construction company Wates invited the roadshow.
Ms Young added: "Skin cancer can grow from a mole, freckle or normal patch of skin. If people notice any changes in size, shape or colour, that happen over weeks or months, they should see a doctor."