Wolverhampton Wanderers chief executive Jez Moxey believes the disappointment of missing out on the play-offs last season has contributed to a drop in season ticket sales at Molineux.
The club have so far sold 14,700 season tickets this summer, 1,300 down on the same period last season.
However, Moxey believes the figures will soon recover and that everyone at Molineux, including the supporters, will be fired up for the new campaign by the time the new season kicks off at Plymouth Argyle on August 9.
“The figure of 14,700 is about 1,300 behind this time last year but that correlates to the number of Early Bird Season Ticket Holders who didn’t renew, so it’s not a case of us losing supporters over the summer,” Moxey said. “I think it’s worth remembering that last year’s figure also recognises that we were coming off the back of the 2006/07 season when we probably over-achieved by finishing fifth.
“There was huge excitement with that and when we finished seventh last season, there was some disappointment by comparison. That disappointment, coupled with the troubled economic climate, has had a knock-on effect in season-ticket sales which is quite normal and natural.
“When you consider where we are in terms of many clubs in the country, I think we can be quite pleased with our season-ticket numbers but not complacent. We want to try to build on what we have got and as we get closer to the season, I’m sure we will.
“We think we’ve signed three really exciting young players already in Sam Vokes, Richard Stearman and David Jones and we are confident the player recruitment drive is not finished.
“We are still looking to add one or two more players to strengthen the team, hopefully before the start of the season, but as always, it’s all about finding the right players at the right price to fit into the Wolves culture.
“[Chairman] Steve Morgan is again strongly supporting us in our recruitment aims and we’ve got exciting plans in terms of players which we are trying to deliver on top of what we consider outstanding business so far.”
Moxey said excitement about the new season is growing amongst players and staff. “There is already a real buzz around Molineux about the forthcoming season,” he said. “We’re almost having to remind the players to keep a lid on their expectations and excitement about the new season. There is the genuine feeling that this is a really exciting squad with huge potential and I firmly believe there are many reasons to be optimistic.
“Everyone here is feeling really positive. I’m not sure all the supporters have yet caught onto the same buzz due to holidays, the European Championships and the summer period.
“We’ve not played yet, so haven’t seen the fans in the flesh apart from those turning up at the ticket office. So that enthusiasm that we are feeling from the business we have done and the way the players are feeling hasn’t yet got through to all of the supporter base. As the season draws closer, I’m confident that will become more self-evident.”