Wolverhampton Wanderers have announced a new seven-figure, two-year kit deal with current manufacturers Le Coq Sportif, but it will mean the club will alter its design every season.

The new strip was unveiled at the club's annual awards dinner last night and will be paraded before Sunday afternoon's must-win final game of the Coca-Cola Championship season against Plymouth Argyle at Molineux.

The deal means the club will be releasing a new home and away kit every season and, at £40 a shirt for adults, the deal will not be cheap for supporters. However, chief executive Jez Moxey said the decision to change shirts more frequently will be welcomed by many supporters and will bring Wolves in line with other clubs.

"The feedback on Wolves-Le Coq Sportif branded products from our fans, manager and players have been very positive," he said. "During the contract period with Le Coq Sportif, we've sold record numbers of replica shirts and associated products.

"The Fans' Parliament members gave their views on a selection of potential home-shirt designs before the final kit was chosen. Following on from feedback from supporters, the socks will revert back to old gold in colour from the current mainly black design.

"For a number of years now, many football clubs have changed their home and away strips every season and we've taken the step to alter our policy and follow suit. This makes sense from a commercial standpoint and gives us greater flexibility for the selling of the vital main club sponsorship package. By doing this, we are no longer tied to a minimum of a two- or three-year contract with a main sponsor.

"We have also come to understand that a majority of those supporters who buy a replica shirt do so every year and so we don't think this will have too much impact on fans. However, prices will remain the same as this season and, we believe, Wolves strips continue to represent very good value for money.

"We hope thousands of fans will take advantage of the special offer to 'buy an adult home shirt and get a child's one for half price,' which will be running until the end of May."

Sunday's must-win clash with the Pilgrims is already a sell-out and the club is advising fans without tickets not to turn up on the day as no tickets will be available.

supporters, the socks will revert back to old gold in colour from the current mainly black design.

"For a number of years now, many football clubs have changed their home and away strips every season and we've taken the step to alter our policy and follow suit. This makes sense from a commercial standpoint and gives us greater flexibility for the selling of the vital main club sponsorship package. By doing this, we are no longer tied to a minimum of a two- or three-year contract with a main sponsor.

"We have also come to understand that a majority of those supporters who buy a replica shirt do so every year and so we don't think this will have too much impact on fans. However, prices will remain the same as this season and, we believe, Wolves strips continue to represent very good value for money.

"We hope thousands of fans will take advantage of the special offer to 'buy an adult home shirt and get a child's one for half price,' which will be running until the end of May."

Sunday's must-win clash with the Pilgrims is already a sell-out and the club is advising fans without tickets not to turn up on the day as no tickets will be available.