The Birmingham Post and Heart of England fine foods (HEFF) have teamed up to offer readers a delicious treat.

HEFF is the regional food group for the West Midlands. Working with local food and drink producers HEFF successfully promotes the diverse range of food and drink available within our region.

The range of products available has strong links to the true cultural and historical diversity of the West Midlands. Whether it is faggots or samosas, sausages or wine HEFF has helped producers develop sustainable markets within the highly competitive food and drink sector.

If you produce a food and drink product within the West Midlands and are interested in exploring the opportunities HEFF can provide then please call 01746 785 185.

One lucky reader can win a hamper full of delicious local produce worth around #100. For your chance to win, just answer the following question: What does HEFF stand for?

A) Heart of England fine foods

B) Heart of England favourable foods

C) Heart of England fantastic foods

To enter call the Competition Hot-Line before the lines close at midday on Thursday March 10, 2005 on 0901 380 1291 and leave the answer, your name, address and a daytime telephone number. The calls cost no more than 25p.

Alternatively, you can text your answer to 86633 with BP7 at the beginning of your text followed by a space, your answer and your name, house number and postcode. Texts cost 25p (plus your standard message rate).

Finally you can email your name and address details and the answer to the question to entry@mrn.co.uk Please ensure that you call subject 'POST HEFF Competition'.

Usual Birmingham Post rules apply.