It is one of Birmingham's multi- cultural hubs, adorned with exotic clothes and sweet shops and takeaways.
Handsworth's Soho Road is now lined up for new iconic status - on a new version of Monopoly.
Indian icons such as the Taj Mahal and Bollywood will feature on the board game called Monopoly UK 'Desi' - the generic Asian term for homeland - which replaces London street names with South Asian landmarks.
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Three-wheeled scooters, cricket bats and a sweet called a 'ladoo' may replace the traditional counters.
UK streets famous for their South Asian influence including Soho Road, Belgrave Road in Leicester, Manchester ' s Wilmslow Road and London's Brick Lane and Southall will also appear, replacing streets such as Park Lane and Old Kent Road.
Features such as the jail card, the corner squares, green houses and red hotels will stay the same and the rules will remain unchanged. The makers are still undecided as to whether the famous green money will remain in pounds or convert to rupees.
The Desi edition's creator Gurdip Ahluwalia appealed to members of the public to put forward their favourite South Asian landmarks for inclusion on the new board.
A replacement for Mayfair - the most expensive street on the original board - will be decided by a public vote.
Delhi- born Mr Ahluwalia, a freelance marketing consultant in West London, came up with the idea while working on the Hasbro website.
"It occurred to me that here was this group of people who are fantastically influential and integrated and yet there was very little product aimed directly at them." Graham Barnes, the game's promoter, said the popularity of South Asian food, fashion and culture had influenced the decision to produce the game.
It will go on sale in high street stores such as WH Smith and Woolworths in October at a recommended price of #24.99.
All suggestions for street names and landmarks to be included in the new edition should submitted through the website www.desimonopoly.com