The West Midlands will benefit from the London Olympics economically, culturally and through better opportunities to take part in sport, Ministers have pledged.
Sports Minister Richard Caborn was speaking in advance of a major conference today on ensuring the 2012 games, to be held in London, profit the entire country.
A series of sporting tournaments for young people will be held in the run-up to the games, with finals in every part of the nation including the Midlands. A national cultural festival is also planned.
Today's summit will be attended by Roger Sumpton, corporate director of Advantage West Midlands, the regional development agency.
Also taking part are Sir Digby Jones, the Birmingham lawyer and director general of the CBI; Brendan Barber, general secretary of the TUC; Sports and Culture Secretary Tessa Jowell and London Mayor Ken Livingstone.
The event, at the London 2012 headquarters in the capital, will be followed by further summits across the country.
Advantage West Midlands, which is leading efforts to ensure the region benefits from the Games, has already appointed a co-ordinator for the region.
Mr Caborn said: "This is a national conference and later this summer we are going to do one for each of the regions and nations of the UK. We have also set up a full time person between the UK Sports Board and the regions of England."
The Games would be used as an opportunity to encourage tourists to visit all regions of England, he said.
There were also opportunities for regions outside London to host holding camps for visiting teams, said Mr Caborn.
These are training camps used to acclimatise the athletes to the conditions in the host country.
"There is also the question of supply chains into the development here in London. The vast majority of those supply chains will come in from out-side the South-east.
"And then we are developing two further features. One is the 2012 youth games - a competition every year around a number of the disciplines which will culminate in finals in Scotland, Wales, Northern Ireland and regions such as the Midlands.
"And a cultural festival UK wide based around 2012. Those are the big chunks that are going to deliver the games outside London and across the country. So the whole country benefits in terms of economic, social and sport."
Details of the youth tournament and cultural festival have not been finalised, a spokesman for London 2012 said.
A spokeswoman for Advantage West Midlands said: "The West Midlands is ahead of many other regions in terms of the partnership structures in place and the human resources that are dedicated to helping us make the most of these Games for our region.
"We already have an approved Leadership Group in place, we have staff dedicated to preparing the West Midlands for the Olympic and Paralympic Games, and we are well represented on the Nations and Regions Group, which is specifically set up to ensure that the whole of the UK benefits from these Olympic and Paralympic Games."