Seven in every 10 men in the West Midlands will be obese by the year 2050 if there is no change to their couch potato lifestyle, health officials have warned.
Women in the region are already recorded as the fattest in the country with nearly a third classified as obese.
But the Living Well health conference in the city heard that this is just the tip of the iceberg.
Leading Primary Care Trust (PCT) figures and professionals from across business and voluntary sectors gathered yesterday at the Botanical Gardens, in Edgbaston, to put obesity and other issues under the spotlight.
They looked at priorities over the next year to improve healthy eating, physical activity and mental well-being in Birmingham and its neighbouring towns.
Leamington-born Olympian Steve Williams, who won a gold medal in rowing in Beijing, also spoke on boosting activity levels.
Figures show women’s obesity levels are at 29 per cent in the West Midlands, 31 per cent of adults in Stoke are obese with 19 per cent of 10 and 11 year olds in Telford and Wrekin.
Project manager Mark Roscoe, from Solihull Council said: “The project provides a wide range of activities delivered by trainers and coaches within community facilities across the whole of Solihull.
“People taking part can enrol on the programme for up to 12 months which is then broken down into bronze, silver and gold awards.
“Open evenings are held prior to any families enrolling on the programme which provides them with the opportunity to meet the team and ask any questions, allow the trainers to understand the families interest and needs, and finally allow the Associate Specialist in Community Paediatrics to complete a medical assessment.
“The bronze award is a 12 week intensive course supporting the whole family to get involved in a new healthier lifestyle including positive behavioural change, physical activities and healthy eating. It involves both one-to one and group support.”