Luke Moore wants to put a temporary dent into Aston Villa's Champions League hopes - but the West Brom striker has promised not to "rub it in anyone's faces" if he scores on the return to the club he has supported since a young boy.
Moore's pleasure at seeing Villa make progress under Martin O'Neill will be put on hold on Saturday as he strives to help the Baggies in their bid to stay in the Premier League.
The former England Under-21 player moved from Villa Park to The Hawthorns 12 months ago on loan before completing a £3.5million switch in the summer.
Moore has had to endure a frustrating time and a lack of first-team opportunities until recently but scored his first goal for the Baggies in the recent win over Manchester City. He said: "Any ex-player of any club looks forward to the first time they go back. I fully intend to enjoy the occasion but we have been on a good run and we are going to Villa Park to continue that.
"Everyone knows that I am deep-rooted into Villa. The foundations are set and any Villa fan will tell you it's pleasing to see the club pushing forward.
"Randy Lerner (Villa owner) is probably the best thing that has ever happened to the club and they have got a good manager there in Martin O'Neill.
"But I am at West Brom now and that is the most important thing. It's a big game and the local people know what it's all about. I'm local and I know what it's all about.
"We are in a fight in the same way Villa are at the other end of the table. We are fighting for our lives and we're going to go there and try to be positive and get a result.
"What will I do if I score? You never know if you are going to celebrate. I'll let you know. I would like to find out - by actually scoring first. But I won't be trying to rub it in anyone's faces. I know that. But I want to go there and win. It's as simple as that. Every time a player plays a game he wants to win, and it's no different for me."
Moore was given his opportunity after Ishmael Miller suffered cruciate ligament damage against Portsmouth last month. He said: "Anyone who plays football will tell you that they need games. I knew when I played I could be a positive impact on the side and hopefully that is what I am proving.
"Every single player who doesn't play is low and I am definitely no different. I don't like sitting on the bench. But you have a lot of lows and highs in this game. Hopefully it is turning around for me now.
"I am a lot happier now I am playing and I will work hard for the team and for my team-mates. As long as we stay up, that's the main thing."
West Brom manager Tony Mowbray insists his side will not be fearful of visiting their on-song local rivals who are unbeaten in eight league games since losing at home to Middlesbrough in early November.
He said: "We will relish the challenge, like we do in every game. It is a derby and one we are looking forward to. We certainly are not going to fear it.
"Our destiny will be decided by our home matches but we are fully aware we can win on the road. Villa are on a good run of form but they are not invincible at home. Middlesbrough won there recently and they have drawn a few games at home.
"I know Albion haven't won there for quite a while but many of the members of this current side haven't played there yet, so that can change."