Aston Villa have denied they plan to sell naming rights to Villa Park.
Reports had claimed Villa’s new owner Randy Lerner was seeking a sponsorship deal for the stadium, which would have seen it renamed. He is keen to raise #100m for transfer funds.
However head of media Phil Mepham told club website: "There is no truth to the rumour whatsoever. The board clearly has plans for the future but these, at all times, will preserve the history of Aston Villa Football Club.
"There are no discussions regarding the naming rights of the stadium and any future commercial activity will retain the brand and tradition that has been synonymous with the club throughout three centuries."