A trendy American retail store will open its first store outside London in Birmingham city centre next month.
Urban Outfitters will offer city shoppers a range of fashion labels like Vivienne Westwood's Anglomania, Sonia by Sonia Rykiel, and Erotokritos, as well as their own brands like Free People and Lux.
The non-fashion conscious shopper will be able to browse through books, gifts or listen to a range of indie, dance, urban and chill-out CDs. The store will also stock the latest in home furnishings and other must-haves.
Urban Outfitters, which opens in the old Levi's and Tower Records buildings on Corporation Street, is keen to promote new local artists and will be regularly using shop space to stage art displays and music gigs.
Martin Parker, managing director of Urban Outfitters, said: "As a regular visitor to Birmingham, I have witnessed its recent renaissance as a thriving shopping destination.
"This is a very exciting time for Urban Outfitters as we embark on an expansion phase through England and Europe and we're confident that our new Birmingham store will be a successful addition to the city's vibrant retail scene."
Urban Outfitters started as 'The Free People's Store' in Philadelphia in 1970 and now boasts 71 stores across the US and three in Canada. It opened its first European store in Kensington in 1998.