A leading Shropshire aid organisation is celebrating after TV gardener Monty Don added his voice to a major new fundraising appeal.
The leading writer and broadcaster, who stars in BBC's Gardener's World, has recorded a special appeal for the people of Africa on behalf of the Harvest Help charity.
Radio chiefs at BBC Radio 4 will now broadcast the appeal on the station's weekly charity show at 7.55am on May 28.
Monty, who lives in Herefordshire, will encourage people to donate funds to the work of the charity which aims to make families in rural Africa self-sufficient by helping them to grow their own food and find alternative ways of earning a living.
He said: "The thing I particularly like about Harvest Help is that it is aimed as long term sustainable aid that enables the recipients to create independence from the cycle of poverty."
Harvest Help provides practical support to rural communities in Ghana, Togo, Zambia and Malawi, helping them to improve their live-lihoods through sustainable farming and increased self-reliance.
The charity also supports clean water and HIV and Aids prevention and awareness programmes.
The broadcast will be repeated at 9.26pm on May 28 and again on June 1 at 3.27pm.
To make a donation to support Harvest Help's work send a cheque payable to the charity at Harvest Help, FREEPOST TF638, Wellington, Telford, TF1 1BR.
For more information about the work of the good cause visit the website at www.harvesthelp.org