Mirror, mirror on the wall, do these shoes go with this dress?
It's the question you could hear in changing rooms across the country thanks to a new mirror which recommends clothes to go with what you're wearing.
And the company behind it claims the futuristic mirror is better than a boyfriend because it knows what will suit you - and doesn't get bored while you try stuff on.
The mirror, which was on display at the Technology Show at Birmingham's NEC yesterday and will appear in UK clothes stores from next month, scans clothes shoppers try on and suggests others items which will match.
Shopper Vicki Stanfield, 24, a web developer from Bolton, was one of the first to try the mirror. She said: "I go shopping with my boyfriend and it's a bit of a nightmare because he doesn't know what suits me and what I look good in but this mirror knows my size and even suggests stuff.
"I can take as long as I like with this mirror whereas my boyfriend gets in a huff after anything longer than an hour.
"It's like having my own personal shopper. The screen could be a bit brighter but the mirror is clear and it's easy to use."
The mirror reads a special barcode on each item before displaying information about it on a built in screen. Shoppers can then have bigger or smaller sizes sent to them at the touch of a button.
To save trawling the aisles in search of the right fit, the mirror suggests other clothes that compliment what the customer is trying on and plays visual fashion adverts while they wait for them to be hand delivered by an assistant.
Makers Big Space reckon the "Magic Mirror" is a futuristic personal shopper and friend all in one. Bill Waterson, head of retail at Fujitsu, which is teaming up with Big Space to get the mirror in shops, said: "It knows what the shop has on offer and is the nearest thing you will get to having your own personal shopper.
"It will always have the time for you and never gets impatient.
"You don't have to distract yourself by finding stuff because the mirror does a lot of that for you."
* The mirror is a specially developed one way mirror with an LCD screen built in.
* The technology it uses to recognise the tags on the clothes is known as RFID (Radio Frequency Idenitification) and was developed by US based company Paxar.
* The "Magic Mirror" works by reading a barcode which is attached to each item of clothing within the store.
* After trying on the clothes, a display on the full-length mirror will then suggest other items of clothing to go with the garment and details what's on offer in the shop.
* It also asks whether the customer needs a smaller or bigger size.