Visitors to one of Birmingham's most prominent eyesores will start noticing positive changes within four weeks, its owners announced last night.
Development firm Argent has unveiled final details for a proposed facelift of the shabby Paradise Forum which links Victoria Square to Centenary Square.
Director Gary Taylor said his vision for the city centre stretch of cafes and shops was of a "high quality railway concourse".
The £2million overhaul is an interim measure ahead of the day when Birmingham's Central Library is finally relocated.
The revamp will include outside areas for the Wetherspoons pub and a new coffee bar, plus an upmarket new convenience store, brighter lighting, new floor tiles and signage, and slatted ceiling coverings.
Mr Taylor, speaking at Three Brindleyplace to Birmingham Forward, said Argent had been under pressure from other city stake-holders to revamp the ageing passageway, which sees an annual footfall of 11.8million.
"The idea is for it to resemble a high quality railway concourse like Manchester Piccadilly," he said.
"Lots of light, modern and fresh, with high quality retailers.
"Paradise Forum will never be a destination in itself but it is a pinch point where many people pass through. In that aspect it is similar to a railway concourse."
McDonalds has already been refurbished and moved into a smaller unit while Raphaels comes to the end of its lease in July, leaving space for an upmarket new coffee bar and convenience store.
Mr Taylor said one of the first things to go would be the barrow stalls and the space will be used instead for promotions and exhibitions.
"An awful lot of people use the library and there is no other route to it," he said. "If the library goes it will be all change again.
"But we can't let it sit without any investment in the interim. There has been a huge amount of pressure from everyone in the city.
"We have owned it for 18 months and we put pressure on the previous owners - it is the route to Brindleyplace after all.
He added: "The library and Eastside are long term projects, but this goes to show regeneration in Birmingham has not ground to a halt as some people have suggested."
Argent is working with the joint landowners of Paradise Circus including University of Central England, Copthorne Hotels and Birmingham City Council. Each is providing interim funding to improve the overall Paradise Circus area.
Mr Taylor said the £2million investment would be returned via higher rental costs when the revamp lifted the quality of the area.
The facelift would take place, he said, alongside the final phase of development at Brindleyplace - which involves the delivery of a 12-storey building in Brunswick Square.
"People will start to see changes to Paradise Forum in the next few weeks," he said.
A planning application for the creation of outdoor space is due to reach the City Council this month, and completion is due by Easter next year.