After three successive general election defeats the Conservatives have finally ditched Birmingham Edgbaston as their key election target in Birmingham.
Despite pouring campaign resources into the constituency, Labour MP Gisela Stuart has seen off Tory rivals in 2001, 2005 and most surprisingly in 2010.
Now the Tories are gunning for Northfield and looking to unseat the Labour MP of 21 years Richard Burden in 2015 and early on it seems his special interest in the issue of Palestine may be used in the campaign.
Party chairman Grant Schapps, in charge of the campaign, joined local activists and prospective candidate and publishing company owner Rachel McClean, kickstart the campaign, marking the anniversary of Labour seizing control of the city council with a list of controversial and failed policies of the last 12 months - including the green waste charges and cutting neighbourhood funding.
Mr Schapps insisted that there would be a campaign in Edgbaston, but added: “It is just we think that Northfield, for a number of reasons, is a place where we can do well.
“Firstly we have a strong candidate in Rachel, she has lived in the area for 40 years.
"There is also a very nice MP in Richard Burden, but he does seem to spend a lot of time talking about and visiting the Middle East when there are local concerns.”
He said that there are concerns the Labour council is ignoring the suburbs like Northfield, taking resources into the inner city areas.
When asked why the Tories had fallen flat in Birmingham in recent general elections Mr Schapps argued that they ran the council, albeit in coalition, for eight years and have proved there is potential support.
In 2010 Labour’s Gisela Stuart won Edgbaston against the odds, with a 1,274 vote majority. Richard Burden won Northfield with a 2,782 vote majority.