Quality rather than quantity will be at the heart of a new Birmingham manufacturing strategy.
A city council report is expected to concede that mass employment and volume production are gone for good.
Instead, Birmingham will have to provide added value through technology and high-quality design in order to meet the challenges of globalisation.
The strategy, which is being prepared in consultation with Advantage West Midlands, the Birmingham Chamber of Commerce and Industry and the Manufacturing Advisory Service, will be published in April.
Council cabinet members, who received a progress report yesterday, were told to expect a further 10,000 manufacturing jobs to disappear over the next ten years.
More than 250,000 people worked in manufacturing in Birmingham in 1978. The figure today is closer to 75,000.
Almost 1,000 firms disappeared between 1997 and 2003, including nine employing 500 or more employees.
Although the number of people employed in manufacturing will continue to fall, the sector's output in Birmingham is expected to rise from #2.8 billion to #3.2 billion by 2016 as firms concentrate on value-added niche output.
One of the most important aims of the new strategy will be to find ways of overcoming negative attitudes to manufacturing among young people leaving school and university and entering the jobs market for the first time.
The document will embrace several key issues:
* Developing a stronger understanding of the expectations of modern, high-technology manufacturing businesses and how these differ from traditional manufacturing;
* Encouraging existing manufacturing businesses to modernise and diversify; n Providing workforce development so that staff and businesses can adapt to a rapidly changing economy;
* Encouraging greater collaboration between manufacturing businesses and Birmingham universities.
Cabinet members endorsed the fresh approach and called for specific action to promote manufacturing as a worthwhile career.
Alan Rudge blamed the media for what he called a "ceaseless attempt to portray manufacturing as no good."
Coun Rudge (Con Sutton Vesey) added: "There are lots of jobs still in manufacturing. There is still lots of scope.
"We must stop knocking manufacturing and encourage people to respect it as a major part of our society."
Deputy council leader Paul Tilsley reminded the cabinet that carmaking at Longbridge once accounted for 30,000 jobs, almost half of the total number of manufacturing jobs in Birmingham today.
Sir Albert Bore, leader of the Labour opposition group, urged the council to be at the forefront of innovation when it came to encouraging the diversification of industry.
Sir Albert (Lab Ladywood) added: "Negative attitudes t owards manufacturing employment have to be overcome. People coming out of schools do not necessarily see manufacturing as an attractive career prospect.
"One of the ways we can turn Birmingham into a science city is to ensure that graduates coming out of our universities stay here in Birmingham to find work rather than going elsewhere."
Council leader Mike Whitby stressed that one of the most important challenges facing Birmingham was to match London, where two out of three graduates find work locally. "We are improving but we are not there yet."