West Bromwich Albion supporters have backed their side in its quest for success after winning promotion to the Barclays Premier League by breaking the club’s season ticket sales record.

The club announced on Wednesday that it had sold more than 21,000 season tickets for the eagerly-awaited return of Tony Mowbray’s men to the top flight.

The current total eclipses the previous highest number of season tickets sold, 20,500, during the campaign of 2004/5 which was dubbed the ‘Great Escape’ after Albion managed to beat the odds and stave off relegation despite being bottom at Christmas.

The Baggies now have less than 1,000 season tickets available for the forthcoming season and such is the clamour to be a part of the action that fans on Albion’s season ticket waiting list have to pay for their seats by noon this Saturday.

A club spokesman said: “The response has been incredible and we would urge fans to make sure they take up their chosen seats now via the East Stand ticket office or risk missing out.

“After Saturday’s deadline, the remaining season ticket seats will go on general sale at the ticket office on Monday from 9am and we would remind fans there are now no season ticket seats left in the Smethwick End while availability is limited in the Brummie Road End.”