As thousands of anxious A-level students await their results this month, a Staffordshire theme park has been criticised for offering free tickets to those who fail.
For those students who get U grades - marks so low they are unclassified - in every subject, Alton Towers is offering free entry for three days, August 18-20.
About four per cent of students who sat their A-level exams this summer are expected to be able to take advantage of the offer. They are invited to scream away their woes with free entry to the theme park if they turn up with their result slip and photo ID.
Marketing manager Mike Lorimer said the offer was open only to "genuine failures".
He said: "Only those students with photo identification and an original exam slip will be allowed in for free. All exams must have been failed comprehensively and we are only interested in exam slips from 2005 - this is for newly qualified failures only."
Mr Lorimer insisted the offer has been made with the best interests of the students at heart.
"We just wanted to cheer up all those kids who didn't do well and turn a bad day into a fun day for them," he said.
"Usually it's the clever kids that get rewarded, so we're turning that notion on its head.
At least they can then boast to their mates that they won't have to pay for a good day out."
But Nick Seaton, from the Campaign for Real Education, said: "Youngsters who have failed their A-levels will need some consolation but but it is irresponsible of Alton Towers to be rewarding failure in such a way.
"It is giving completely the wrong message to wrong people. These things happen in life and it's unfortunate, but young people need to learn how to cope with disappointment."