A poster campaign and festive lights switch-on will form part of a £20,000 campaign to help businesses affected by the Birmingham tornado.
Posters are are going up at 70 sites across Birmingham at the start of next month featuring Balti Belt restaurants, shops and cafes.
The freak weather in July meant Ladypool Road's restaurants and shops sustained losses of up to 75 per cent in trade. Traders say business is still down 25 per cent. Birmingham City Council is backing a £20,000 campaign to take advantage of the festive season - Eid, Diwali and Christmas - to kickstart its regeneration.
The posters will focus on the vitality of the area, showing photographs of silk, jewellery and spice shops as well as Balti restaurants.
They will be complemented by new lighting - featuring stars, snowflakes and spirals - which will this year be more extensive and decorative than in previous years.
The lights will be hung along Ladypool Road, Stoney Lane, Highgate Road and Stratford Road running from the Cornhill roundabout to Durham Road. The switch-on is set for October 31.
The Asian Balti Restaurant Association put the suggestions to the city council and its members hope the campaign will make the area even more of an attraction than it was before the tornado.
In the aftermath of the disaster ABRA launched an initiative offering discounted meals at Balti restaurants for emergency workers.
"Business is starting to pick up and I have to say the council is responding to our requests for help," said Yaqub Ali, chairman of ABRA.
"It's not just the restaurants we want to promote but the whole shopping experience - the jewellers, grocery shops and meat shops and the posters are giving out the message that the whole area is worth a visit." The lights are to stay in place until the New Year. "We would like it to be up for longer, and we are hoping businesses will be able to fund it afterwards," said Mr Ali. "They make the area brighter and more appealing.
" Recent events, while bringing hardship to some, have served to bring the community closer together."
Business owners also hope to initiate a major annual festival in the area.
"We would also like a street party or festival every year, similar to what happens in Brick Lane in London," he said. "That is one of the initiatives being discussed at the moment. We don't want these things as a one-off but as a regular thing.
"At the moment some parts of it still look like a building site, but it is up and running. Fingers crossed it will bring back the vibrancy to the area and make it more of a staple Birmingham attraction even than before."
Cabinet member for regeneration Councillor Ken Hardeman (Con Brandwood) said: "Ladypool Road businesses were battered by the tornado, but now they are back in business and the city council is determined to help them get the message across.
"Following the initial cleanup operation this is the first phase in a longer term regeneration designed to address economic and social issues in Ladypool Road and the surrounding areas."