Birmingham people have been urged to wear something red on October 5 in a day of fundraising for the city’s children’s hospital.
Wear Red Day is being organised to raise cash for the hospital’s Red Balloon Appeal to build a new children’s burns centre.
Lord Mayor Randal Brew said: "Birmingham Children’s Hospital is a centre of excellence, famous for first rate paediatric care the world over. I for one am proud of it being on our doorstep, which is why I am officially declaring October 5th Wear Red Day."
He added: "Wear Red Day is about people joining with friends, colleagues or classmates and having fun, while contributing to the #500,000 total needed to complete Birmingham’s Paediatric Burn Centre."
The Paediatric Burn Centre will care for one out of every two children in England with severe burns when it opens and will be the only centre of its kind in the UK, said Dr Brian Woods-Scawen, chairman of the Burn Centre Campaign.
"This new Burn Centre will provide the best possible care to children who face this trauma," he added.