A BID to push Sutton Coldfield into the Premier League of West Midlands shopping centres is set to be unveiled on Friday.
Council regeneration bosses want the town to compete with the likes of Solihull and Worcester as a magnet for shoppers and retailers.
They have drawn up a framework to guide the growth of the historic town centre in the next 20 years.
It will set the ground rules for town centre planning, giving clear guidance to developers.
It will be accompanied by a conservation plan to ensure that the historic character of the High Street area is preserved.
City regeneration boss Coun Neville Summerfield (Con, Brandwood) accepted improvements were needed to improve the performance of Sutton town centre and allow it to punch its weight against rivals like Solihull, which can offer shoppers the gleaming Touchwood mall.
He said: “It is clear Sutton Coldfield town centre has not performed as well as it should have.
“It should be more like Solihull which has Touchwood Shopping Centre to bring people in.
“We must be realistic, developers will not be queuing up at this time, but this framework is about the long term,” he said.
A major headache had been solving the town centre’s road, bus and rail problems.
Various proposals for bypasses, a bus station, one-way system and other modifications failed to get past the drawing board.
Coun Summerfield said: “The transport problems have exercised our best minds.
“What we propose may not be perfect, which is why we will put it out to public consultation.”