Council and business leaders will be in the south of France this week in an attempt to sell investment opportunities in Birmingham.
Mike Whitby, leader of Birmingham City Council, is heading a 50-strong delegation to MIPIM - the world's premier property industry marketplace which is held annually in Cannes.
The event is seen as an ideal opportunity to convince potential investors of the benefits of signing up to regeneration projects in Birmingham.
Coun Whitby (Con Harborne) said: "It is important we take every opportunity to promote Birmingham as a major international city, a regional hub and a prime location for developers and investors.
Having a presence at events like this is vital if we are to continue to secure more investment for Birmingham.
"We've attracted a staggering £11 billion of investment in Birmingham over recent years, with an additional £1.2 billion worth of schemes underway this year. We have to build upon this platform of success and maintain the momentum by ensuring the Birmingham offer is second to none."
The Birmingham delegation includes cabinet member for regeneration Coun Ken Hardeman (Con Brandwood), director of planning and regeneration Clive Dutton, and chief executive of Marketing Birmingham Neil Rami.
They will join over 50 other property professionals from the city who will be participating in the event.
Coun Whitby has been invited to be guest speaker at The Global Cities Event at MIPIM in front of an international audience of developers, architects and town planners. He intends to use the development of the Bullring as a case study to reveal the secret of Birmingham's success as a major investment magnet and regional economic engine.
Coun Whitby will also be using his time at MIPIM to cement relations with some of Birmingham's sister cities, meeting with city bosses from Frankfurt, Lyon and Johannesburg.