Birmingham City co-owner David Sullivan has repeated his desire to take charge at Premiership strugglers West Ham.

Sullivan said his long-standing invitation to sell his shares in Blues, who he co-owns with chairman David Gold, to anyone willing to make a sensible offer, continued to stand.

His latest comments come just days after he had a public falling out with Blues fans over low attendances at St Andrew's. He questioned whether the fans deserved Premiership football. The club are currently in third place in the Championship, with games in hand.

And he has also now reiterated his ambition to take over at Upton Park where the Hammers lie third bottom of the top-flight table and five points adrift of safety.

Sullivan was reported to have been the leading light of a consortium of London-based businessmen who, with former West Ham striker Tony Cottee as the frontman, tried to buy West Ham last year only to be outbid by current owner Eggert Magnusson.

Even though Magnusson has only been in charge for less than three months at the London club following an #85million takeover of his own, Sullivan has not given up hope of one day succeeding the Icelander.

Sullivan, who as a youngster had been a West Ham apprentice, told Sky Sports News: "I was a lucky shareholder at West Ham because I bought some shares for #900,000 15 months ago and I ended up getting #4.25million for them.

"So I was glad to see the Icelander arrive. I would love to have bought West Ham myself, but the asking price was too much. But maybe that day will still come."

Sullivan would be forced to sell his interest in Birmingham if he were to switch to the capital because Premier League and Football League rules prevent anyone holding a stake of 10% in more than one club.

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