A student filmmaker from Worcestershire has scooped a Microsoft-backed award for a short film depicting the issue of computer software piracy.
Alex Clough, aged 21, of Buntsford Hill, Avoncroft, Bromsgrove, entered his film Pitfalls of a Stoneage Inventor into the 18 years and over category of Microsoft's national Thought Thieves competition.
His win was announced at an awards ceremony in London, where he was given £2,000 worth of Jessops vouchers for film and video equipment for his 45-second-long film.
Set during prehistoric times, the former Aberystwyth University student's shadow puppet film featured a caveman stealing a spear to impress a group of cavewomen.
Alex said: "A couple of my friends told me about the competition in May. It took me two days to make the puppets and I shot and cut the film in one day. The cavemen were made out of black card and coat hanger wire.
"I thought it was probably best to go back to when time started.
"When I found out I had won, I could not get the grin off my face. It did not strike me until the next day that the money was mine as I have never won anything before."
Since entering the competition, Alex has set up his own film company, Reaction Pictures Limited, and is hoping to get a grant for other projects. He has already used some of the prize money to buy a video camera.
Microsoft's anti-piracy manager Alex Hilton said: "We have been overwhelmed by the quality and creativity of the submissions from entrants.
"The films tackled the issues in imaginative ways and were thought-provoking."
An estimated seven per cent of world trade consists of counterfeit goods. If piracy was reduced by only ten per cent, an additional £10 billion would be generated for the economy and up to 40,000 jobs would be created.