Budding entrepreneurs are being challenged to take part in a contest organised by Birmingham City Council where they could win prizes of up to £20,000 to help start their own business.
The contest is based on the BBC 2 TV programme Dragon's Den, and will involve people with ideas for new ventures putting their proposals to a panel of experts.
The aim is to encourage entrepreneurship among people from disadvantaged communities, women and young people.
It will be delivered through a consortium of business support organisations, who will identify individuals with entrepreneurial flair to put their case to the Enterprise Den for selection on to the Enterprise City Programme.
The den will consist of a panel of business experts from the private and public sectors.
If successful at the first stage, the entrepreneurs will then be able to access a package of support through the consortium to help develop business skills and ideas.
Having completed a personal development plan, the entrepreneur will return to the Enterprise Den to make a final pitch for investment.
Those entrepreneurs who demonstrate viable investment opportunities will be awarded loans of between £5,000 and £25,000 over a period of up to three years as part of a funding package.
Cabinet member for regeneration, Ken Hardeman (Con Moseley), said: "Entrepreneurial development is not a quick fix and the challenge is to find and develop the entrepreneurs and to convert that into economic impact. This scheme is an excellent way of achieving that and I would like as many people to benefit as possible."
* More details from Ian Lupton on 0121 303 3731.