The tributes to Jack Nicklaus are falling in torrents; supreme reverence is in the air.
To mark his last appearance in a major championship, the Royal Bank of Scotland have struck a special fiver in his honour and they've only ever done that for the Queen and her late mother.
Fine portraits are being painted of him and this year's Open at St Andrews is going to be sub-titled the Nicklaus Open - and not simply for sentimental reasons. This is the Nicklaus Open. It is being staged especially for him.
Yesterday, he let the secret out. Back in 2000, pondering on when he was going to depart the majors scene, Nicklaus asked the R&A when next the Open was going to be held at St Andrews.
In 2006, they told him. And he told them that this was a pity because by then he would have passed 65 and his exemption would have ceased on account of his age. So they moved it forward a year and the great man, arguably the finest sportsman of the 20th century, can say his farewells at the place he loves the most.
Hard hearts are being touched.
He did say, though, that if he wins this week, this will not be his last Open. Which was offered and was taken as a gentle joke.
This remark was not: "I'm here as a competitor."
When was Nicklaus ever not? His victory at St Andrews in 1978 was his tenth major, he was informed when he lifted the claret jug. It had not occurred to him; he had never counted.
"They started counting Tiger's before he had won one," he said in acknowledgment of Woods's challenge to his record of 18 majors.
Nicklaus said that he fell in love with St Andrews on the day he first saw the place in 1964.
"And it's just got better. "Bobby Jones told me that no golfer's career is complete until he wins at St Andrews and that was at the back of my mind for years.
"Actually, it was at the front of my mind."
He has a routine when he plays big tournaments. He lets nothing distract him which is why, when he is not practising, he rarely leaves his hotel room. That applies to this week. He will not be seen in public places.
"But," he said, "I might come back to St Andrews one day and walk the town. I believe it's a very nice place."
One part of St Andrews is a very special place and there is a collective prayer being said this week. It is that Nicklaus manages the cut and that he makes that momentous walk over the bridge and up the 18th fairway on Sunday evening.
No golfer has been held in greater respect. And when the consensus comes down, as it probably will, in Muhammad Ali's favour as the outstanding sportsman of the last century, some might suggest that Ali only had the sometimes sordid world of prizefighting to shine in.
Nicklaus is a beacon in a sport of vastly greater integrity and the game is soon to be the poorer for his departure.