Sports experts will be gathering at the University of Birmingham on Friday (November 30) to discuss the lasting impact of global sporting events.

The two-day conference will look at the legacy and what lessons can be learned from major events such as the London 2012 Olympics, and look ahead to the next Games in Rio in 2016.

The event, which is being backed by the British Council, will also look at the 2010 World Cup in South Africa and the 2008 Beijing Olympic Games.

Speakers include Professor Luis Paulino from the Brazilian Ministry of Sport, Professor Laurence Chalip from the University of Illinois at Urbana-Champaign, Dr Wolfram Manzenreiter from the University of Vienna, and Professor Scarlett Cornelissen from Stellenbosch University, South Africa.

Dr Jonathan Grix, senior lecturer in sport politics and policy at the University of Birmingham, said: “The potential legacies of a major sporting event play a critical role in a nation’s decision to host.

“Legacy objectives differ from state to state; what is important for one country might be less significant for another.

“It’s not a one size fits all approach. In bringing together world-leading experts on this theme it gives us the opportunity to compare and contrast different levers for success.”