Birmingham City boss Steve Bruce has seen a second bid for Coventry City forward Gary McSheffrey rejected by the Sky Blues.
McSheffrey scored 17 goals for the Sky Blues last season, mostly from a wide-left position.
Coventry have already turned down one reported £2 million bid from the Blues for the 23-year-old, and Ricoh Arena chief Micky Adams said: "Birmingham City contacted us yesterday to increase their original offer and it's fair to say we turned them down.
"We've stated from the off we don't want to lose Gary McSheffrey but you also need to look at both sides of the coin.
"Speculation like this is very unsettling for the player and we need to move on sooner rather than later so we can concentrate on the new season. As far as I'm concerned, he is a Coventry City player and I want it to stay that way."
Meanwhile, Sunderland have signed former Blues defender Kenny Cunningham on a one-year deal.
The 35-year-old Republic of Ireland international was released by the Blues after their relegation from the Premiership last season, and becomes the Black Cats' first signing since Niall Quinn's takeover at the club.
Walsall manager Richard Money is running the rule over teenager striker Francino Francis.
The 19-year-old, who had a two-month loan spell at Kidderminster Harriers last season, has arrived at the Saddlers on trial from Premiership newcomers Watford.
Money, meanwhile, saluted the effort his players have put into their preparations for the new season in League Two.
The manager, who took over in May, pointed to plenty of positives after the 1-1 draw with a Manchester United XI on Tuesday night, Kris Taylor scoring for Walsall.
"The attitude of the players is terrific," he said. "They are taking on board what they are told and playing with a good shape and organisation. We are starting to look like a difficult team to beat and there was some good play all over the pitch." n Sports Minister Richard Caborn last night admitted there is a "very good chance" England will bid for the 2018 World Cup.
Caborn, who recently sampled the atmosphere of the tournament on a fact-finding mission to Germany, is convinced England has the facilities to more than match the success of the event this summer.