Phoenix Seating promises its customers a comfortable ride, but is keen to stretch its new apprentices to develop their skills and build its future workforce.
The ten-year-old business makes and supplies passenger seating for customers across the UK and abroad. Last year it took on its first apprentices.
“In 2011 the company decided to give a couple of young people the chance to start a career and learn valuable skills in manufacturing,” said director Ian Brookes
But the dozen applicants supplied by Dudley College produced a shortlist of three applicants, all of which so impressed the business that it decided to take on the entire trio.
Ian said: “The world of work today is so unpromising for young people that we thought it would be good to give some 16, 17 and 18 year olds an opportunity. So we worked with Dudley College to find the right apprentices.
“We were very happy with the calibre of the people Dudley sent to us.”
The three apprentices have started learning the skills they need to play a valuable role in manufacturing Phoenix’s range of more than 15 products.
“The aim is that in partnership with Dudley College – which is assessing the training at Phoenix and the progress the three are making – we will give them an all-round grounding in manufacturing. In two years when they finish their apprenticeships they will be able to make a seat from scratch from start to finish.
“Apprenticeships make sense for us as a business in an uncertain world. For us as an employer it is an affordable route to take and means we can train them how we want them to work.
“In effect we get to take the raw material of a new apprentice and mould them into a great worker with bright prospects.”