A Shropshire town will host a traditional food and drink fair on Friday to promote the delights of local produce.
The event in Shrewsbury town centre is the first of ten monthly fairs which are scheduled to become a feature of the town's social fabric.
The regular events, featuring more than 20 stalls, will run on the first Friday of every month until the end of the year.
The first event is being supported by Shrewsbury and Atcham Borough Council and organised by NFU West Midlands and Heart of England Fine Foods, with support from LSD Promotions.
David Griffiths, economic development manager, said: "I hope these markets will encourage more visitors to Shrewsbury and enhance our growing reputation for fine food in the indoor market and local shops so that all local businesses will benefit."
Stallholders from Shropshire and surrounding counties will be selling an array of meat, bread, fruit, vegetables, soft and alcoholic drinks, crisps, biscuits, ice cream, jams and honey.
And visitors to the festival, which runs from 9am to 6pm, will have the opportunity to sample smoked meats, hot pies, local cheeses and English wine, beer and cider.
One stallholder, Pat Pimlott, of Parkhill Farm, Hales, near Market Drayton, is using the opportunity to launch a new meat box delivery service for the public.
Customers will be able to choose from five different box contents including slow-cooked meats, steak and joints and boxes of meat will be delivered direct to their door once a month to coincide with the food and drink fair.
Mrs Pimlott is extending the service to customers in Shrewsbury, Stafford, Newcastle-under-Lyme and Market Drayton.