More than 7,000 fashionistas tracked the latest trends and picked up hints from top stylists in Birmingham last weekend.
They travelled to the city for another successful Style Birmingham event where the main catwalk show at the Town Hall hosted by TV presenter George Lamb was the main attraction.
The dedicated followers of fashion were treated to a display featuring designs from Birmingham-born designer Osman Yousefzada.
And also included creations from high street names such as Next and Jigsaw, department stores like House of Fraser and Harvey Nichols and independents including Disorder, showing all that Birmingham can offer style-wise.
Featuring At The Pavilions, Birmingham-born international model Ruth Crilly was strutting her stuff on the catwalk while Bullring pulled in the crowds for its shows in the heart of the shopping centre.
Makeover workshops, beauty events and style promotions were also taking place at The Mailbox, House of Fraser, Selfridges, Harvey Nichols, the Great Western Arcade and individual retailers.
Alan Chatham, chair of Retail Birmingham said: “Building on the success of previous fashion events in the city, Retail Birmingham’s main objective was to deliver a quality experience for visitors that put the city firmly on the fashion map and helped to generate valuable profile and sales for our broad range of retailers.
“We’re delighted by the positive feedback from our retailers about the impact of the event on sales figures over the weekend.”