The developer that is bringing a new hotel to The Cube and another at Cumberland House on Broad Street has announced a third project in Birmingham.

Sanguine Hospitality Limited have applied for planning permission to convert Kennedy Tower in the Snow Hill are of the city into a hotel. The building was recently acquired by Bruntwood, which also the McLaren building at the top of Eastside.

Pete Crowther, development director of Bruntwood said: “We believe in investing in the fabric of our cities to make them more vibrant places to work and live – we see facilitating a quality hotel as an investment for Birmingham. 

“We remain completely committed to our future in the city.  We will be re-investing this capital and will continue to build our presence by acquiring more sites and by expanding our office portfolio in Birmingham.”

Subject to planning permission being secured, Sanguine will convert the former office block in Birmingham into a 224-bed hotel with conferencing facilities.

Simon Matthews-Williams, chairman of Sanguine Hospitality Limited added: “We are delighted to be involved with a third hotel scheme in Birmingham following the success of Hotel Indigo at The Cube and Hampton by Hilton. This will be a much larger project but will again involve an international brand.”