Burger King's advert for an 841-calorie Double Whop-per burger has drawn complaints from food campaigners.
Sustain wrote to the Advertising Standards Authority (ASA) claiming the "I Am Man" commercial encouraged excessive consumption.
The ASA has received eight complaints about the advert, most of which were from viewers who found it "offensive and misogynistic".
It shows a man abandoning a girl in a restaurant and he then goes to Burger King for food instead.
Groups of men are then shown walking the streets while eating the burgers and holding the "I am Man" banners.
In a letter to the ASA, Sustain's children's food campaigner Richard Watts said the advert's "are you man enough?" catchline implied that excessive consumption was "manly".
"This clearly encourages excessive consumption and undermines the healthy eating messages of parents, schools and the Government," he wrote...SUPL:
