Designer apartments in one of Birmingham's most iconic buildings were snapped up 20 minutes after they were launched.
City-born advertising guru Trevor Beattie was among the dozens who queued for more than 24 hours to buy a new home in the Rotunda.
Before the doors of Urban Splash's sales office in St Martin's Square opened on Saturday, 140 of the 232 flats had already been sold to an investor.
The first person to stake their claim on a new city pad was Jane Wilson, from Solihull, who reserved a one bedroom apartment in the Rotunda, which is being developed by Urban Splash.
Mr Beattie, former chairman of TBWA and now creative director of Beattie, McGuinness and Bungay, joined the queue and bought an apartment on the 18th floor.
He said: "Growing up in Birmingham, I have spent half my life looking up at the Rotunda, it will be amazing to now be looking out at the city.
"Although this isn't about being high up in the air, it's about the Rotunda and everything this building stands for."