Bryan Robson has warned recalcitrant midfielder Jason Koumas that he could be wasting his undoubted natural talent by ignoring the advice of a succession Albion managers.

Robson, who as a player maximised every ounce of his ability, has become so frustrated with the Welshman's failings that he is doing all he can to get him out of The Hawthorns.

Everton are in negotiations with the player's agent while Cardiff City and Fulham have also registered their interest and Robson is so desperate to get rid of the former Tranmere Rovers man that he is willing to countenance sending him out on loan if he can ' t sell him permanently.

He is adamant that there is nothing more that can be done for Koumas.

"Jason has been told certain things by Gary Megson and myself and if he doesn't take it on board he will regret it when he's older and looks back on his career because the kid has fantastic ability," Robson said.

"He has to realise that at 24, and with a young family, he has responsibilities in life. Sometimes as a player those responsibilities all of a sudden hit home, and hopefully that happens with Jason. But he needs to move on to get on with his career."

Koumas became the most expensive player in Albion's history when Megson signed him for £2.25 million in 2002 but his performances tailed off towards the end of Megson's reign of terror and many thought Robson's more player-centred approach would remotivate the Wales international.

Sadly not. He barely featured in the club's Great Escape as his indolence left Robson scratching his head.

"It's frustrating as a manager when you are not getting the response you want from a player," Robson said.

"I don't know why I haven't been able to get through to Jason. But I'm aware that Gary Megson had the same problem when he was manager here. It's not that Jason is a problem lad or anything like that.

"He has as much ability as I have ever seen in a player. When we do oneonones, and two v twos in training, he's in a class of his own. But he just doesn't take on board what you want from him.

"If you want to be a Premiership footballer in the centre of midfield there are certain aspects of the game you have got to be prepared to do, even if you don't like them. I have got other players in the squad who will take it on board and will do what I expect from them, so if Jason doesn't want to do that, that is his problem, not mine."

Meanwhile, Robson has also added his support to the shrieks of disapproval emanating from The Hawthorns after Albion were gazumped out of their tour of the United States of America by Real Madrid.

The club found out last week that their two-game trip to California had been cancelled after one opponent - LA Galaxy - pulled out of their match because they had lined up a match with the Spanish aristocrats two days before they were due to meet Albion.

That has thrown a spanner into Albion's preseason preparations as they try to arrange another tour at short notice.

"It is pretty unprofessional," he said. "That is why the chairman [ Jeremy Peace] is going to take the matter further and he is quite right to do that

"It was disruptive. We had all our travel arrangements and plans for training built around that. I think they are out of order when they have already committed to playing us for the two games."

But he doesn't envisage any long-term damage to Albion's Premiership aspirations although he said the situation was far from ideal.

"Last-minute stuff is very difficult to arrange and you can't always tell the quality - it is trying to find a trip that we will suit those dates with competent opposition."