Bryan Robson is sure that West Bromwich Albion will not be fighting against relegation next season - and says that the club is looking to buy rather than sell players during the summer.
In a month that has seen the club survive in the Premiership for another season, Robson has emerged as the saviour but he wants to consolidate the club's status and build for the future.
He has refused to discuss speculation linking the club with Andrew Johnson, the Crystal Palace and England striker, but even the association with such a talented player is enough to signal that Albion are growing.
"We do not want to be a yo-yo club and staying up next season would be one step towards establishing ourselves," Robson said. "Two successive years is not enough. Three or four is a start. It is not just about reputation, it is about finances.
"But I am going to be connected with all kinds of players, and some of my players will be linked with moves elsewhere but we will let the fans know, if a deal is done.
"We are not looking to sell our players. It is nice when it [speculation] happens because it means you have obviously got good players but you do not build your club up by selling your best players, you do it by buying other club's best players. That is our plan."
Robson noted that Albion's form improved during the second half of the season and that gives him hope of advancement in 2005-06. Indeed, had Albion been able to replicate their from of the second half over the whole season, they would have finished higher than Aston Villa and Birmingham City.
"If you dissect the two halves of the season, in the second 19 matches we picked up 24 points," Robson said. "That is 48 points over a season. We have to set our own standards and keep improving each year.
"People are going to expect more but, for me, the aim for next season is to remain in the Premiership. If we could have a cup run, too, that would be nice.
"If the players are good enough, I would love five players to come in and get into the team.
"You have targets. You make the phone calls trying to get people in, but it is not always possible. People can talk about ridiculous transfer fees and agents can talk about stupid wages.
"But the process has started. I have made progress and I have talked to the chairman [Jeremy Peace]."
Ronnie Wallwork is still keen to sign a new contract with Albion, despite reports suggesting that he has rejected the offer of an improved two-year deal.